Diamonds never used to be a thing. Diamond engagement rings, which are so commonplace as to be almost passé these days, actually rose to popularity in the early to mid-1900s, thanks in no small part to Harry Oppenheimer, the son of the founder of DeBeers - the diamond suppliers.

Oppenheimer worked with N.W. Ayer & Son, one of the leading advertising agencies in the US in the 1930s. Their goal was to reverse the declining price of diamonds with an advertising campaign that aimed to strengthen the association of diamonds with romance and enduring love.

Young men, who purchased 90% of engagement rings, would be bombarded with the idea that diamonds were the gift of love … Women, too, would be targeted with the idea that no courtship would be complete without a sparkling diamond. Famous houses of worship were featured in follow up advertisements, establishing a link between diamonds and the sacred tradition of a religious wedding.

The agency even used its significant influence to strategically modify scripts for films and movie titles to more prominently feature diamonds. All of these tactics were so successful that in 1941, only three years after the beginning of their very subtle and expertly executed campaign, diamond sales in the US had risen an amazing 55%. And by the end of the 1950s, 20 years after they had started, the American public had been influenced into believing a diamond engagement ring was a vital and necessary part of the "engagement ritual."

Diamonds are forever. They invented that expression in the 1940s and it's still being used today. The marketing plan designed specifically for DeBeers by N.W. Ayer & Son included many different aspects to saturate the media and culture with diamonds. Photos of engages socialites wearing their new diamond rings, stories and advertisements with celebrities for newspapers and magazines wearing DeBeers diamonds, were all carefully planned to push the idea that "diamonds were eternal, forever linked with romance, emotionally valued, and a necessary luxury."

De Beers created Diamond demand artificially. The whole diamonds as engagement rings was an Illuminati campaign to artificially inflate the price of diamonds for the Illuminati Jewish DeBeers family.

Now the diamonds that are sold are not even real diamonds. The DeBeers family keeps 90% or the worlds diamonds locked away and sells fake synthetic diamonds instead. No one can see the difference so the Illuminati jews sell the fake artificial diamonds which are worthless as expensive diamonds.